The Break-Even Point is the moment when an event or a business “balances” — neither making a profit nor a loss. It’s essentially the point where total revenue fully covers all expenses, both fixed and variable. From that moment on, every sale starts generating net profit.
To calculate it correctly, three key elements are required:
• Fixed costs – expenses that remain unchanged, such as venue rental, staff fees, or equipment.
• Variable costs per participant – expenses that depend on the number of tickets sold, such as services or commissions.
• Selling price per unit – in other words, the ticket price.
Planno.gr has developed tools that combine forecasting and cost analysis, helping organizers clearly see when an event becomes profitable and how they can adjust their strategy accordingly.
At the same time, performance reports are an essential part of every professional’s daily operation. They provide a complete picture of a business’s financial and managerial status:
• Financial reports show the company’s actual financial performance.
• Management reports help decision-making in real time.
Finally, Dynamic Ticket Pricing is a tool that automatically adjusts prices according to demand. This way, a business can maintain high occupancy, increase profitability, and offer fair pricing to its audience.